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Jafra Int’l Partners with Fusion Packaging

The duo collaborates to launch premium skin care product line.

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By: Jamie Matusow

Editor-in-Chief

Fusion Packaging has been selected to package a new collection of products for direct sales beauty seller JAFRA Cosmetics International. Jafra launched three premium cosmeceutical skin care SKU’s Even Tone, Face Lift SPF 20, and Night Recovery Concentrate, which are packaged in Fusion’s Elle collection. The 30ml airless bottles have a custom gun-metal colored polypropylene bottle and actuator, and shiny silver vacuum metalized locking collar.

Jafra Pro required a high-end package design that conveyed the brand’s image and met customers’ expectations, according to Terry Grabow, Worldwide Marketing Manager, JAFRA Cosmetics International. “The decision to partner with Fusion Packaging was easy. We were looking for a premium, elegant, prestige package that would elevate the overall experience of our products with our customers,” she says.

“We’ve created a collection of innovative skin care products with breakthrough technology and clinically proven performance. Jafra Pro is the halo brand for Jafra Cosmetics. The requisite packaging for this important launch needed to be signature and impactful. Fusion Packaging provided the contemporary premium positioning we were looking for,” she explained. For more information, visit www.fusionpkg.com

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